LAX International Airport Media Program – Bradley West International Terminal
Los Angeles, CA
Los Angeles World Airport
Sardi Design was Creative Director and Media Feature Designer for the $60 Million media program at LAX International’s $1.9 Billion Tom Bradley International Terminal.
Sardi Design developed seven iconic, architecturally scaled media features integrated into the terminal architecture. The program developed by Sardi and MRA International also includes designs for over 70 future intermediate scale media applications to be integrated into architectural surfaces and structures.
The creative team led by Sardi Design as Creative Director, included Smart Monkeys Inc. of Miami as Systems Designer and Technical Consultant; Electrosonic Systems Inc. as Systems Integrator; Moment Factory of Montreal as Executive Content Producer; Digital Kitchen as Brand Content Producer; and Daktronics as the LED manufacturer. Fentress Architects, the designers of the terminal, collaborated on the integration of the media features into the building fabric.
Each of the seven iconic media features was designed with an identity tied to an aspect of the passenger travel experience from the 80 foot “Welcome Wall” which greets passengers as they arrive to LAX, to the 5 story “Time Tower” designed as a re-interpretation of the traditional clock tower and expressive medium of time-as experience. Over 5 hours of programming, consisting of a mix of interactive, generative, narrative and ambient content provides the template for an immersive experience across the various moments of the passenger itinerary, as well as the technical and artistic foundation for future media developers.
The project has received global attention as the most provocative example of a fully integrated, intelligent media environment.